Beauty Industry

Native Deodorant Founder To Leave P&G

Moiz Ali, who founded the company in 2015, is leaving the business.


WWD is reporting that Moiz Ali, the founder and CEO of Native deodorant, is leaving the business.

Ali founded the company in 2015 — and P&G acquired it in 2017 for $100 million.

According to the article, Ali has plans to get back to being an entrepreneur — specifically in e-commerce. He currently invests in tech start-ups and mentors entrepreneurs. 

Ali will be succeeded as Native’s CEO by Vineet Kumar, who is currently director of P&G Asia Skin Care.

Native has launched seasonal scents, including Candy Cane, shown above. 

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